THE WORK
THE THINKING
Following the successful 2016 Ultimate Pit Stop campaign with XCOM, Virgin Australia approached us once again to design an acquisition campaign .
In partnership with Tourism NT, Virgin Australia offered V-mail subscribers a chance to win the Ultimate Top End Adventure for an entrant and 3 friends.
OBJECTIVES
Virgin Australia's focus was to increase V-mail acquistion, increase V-mail retention and drive incremental sales via the V-mail channel.
