THE WORK
THE THINKING
XCOM designed and developed a re-usable platform for Pacific Fair to showcase and celebrate their retailers through an incentivised competition.
The 'Winter Wardrobe' campaign offered the lucky winner $2,500 in prizes, including a weekend away and a $1,000 personalised winter wardrobe as part of the package.
OUTCOMES
The campaign asked entrants from Queensland and New South Wales to choose their own winter wardrobe from four options: The Romantic, The Socialite, The Pastel or The Go-To. To then assist with organic subscriptions and increase the subscriber base, entrants were prompted to share their entry via Facebook, Twitter and Email to increase their chances of winning.
The clean one page design was complemented by a 'what we're loving' section which gave the retailers prime real estate to promote their brands.
