THE WORK
THE THINKING
XCOM designed and developed a fun ‘tinder-style’ swipe-mechanic for Pacific Fair to showcase and celebrate retailers through an incentivised competition.
The 'Fashion Fix' campaign offered $50,000 in prizes, with the major prize of a new outfit every week for a year and minor prizes of gift cards to be won.
OUTCOMES
The campaign asked entrants from Queensland and New South Wales to choose the outfits they ‘liked’ or ‘loved’ by swiping left or right, and went into the draw to win a new outfit every week!
The fun tinder-style campaign showcased H&M and Uniqlo fashion for the university/student market. With new fashion displayed on the site every two weeks, the data informed retailers of the popularity of their various outfits.
