Comprehensive online strategy and consulting services for all of your digital marketing and communication activities.

Digital Strategy

As digital strategy consultants, we'll get to know your business inside out and collaborate with you to deliver on your business and online marketing objectives.

With a strong focus on outcomes, we deliver advice, recommendations, tailored research, planning and guidance to ensure our clients achieve the best results and take advantage of digital and communication opportunities.

Our strategy services extend throughout the entire digital landscape, including: social media, email marketing, mobile, paid search (SEM), organic search (SEO), information design, website features and functionality, usability, and analytics. Plus the super-serious things like: competitive analysis, benchmarking, policy development, tailored research, operational management, requirements definition, media planning and RFP management.

In short, we deliver advice, recommendations, planning and implementation guidance to ensure the best results for our clients.

Our well established strategy process starts with XCOM collaborating with you to understand your business, resources, internal digital skills and capabilities and then we research audiences and competitors, generate ideas and formulate these into implementable digital strategies and online tactics.

XCOM can provide ongoing strategy consulting and tactical advice for all operational aspects of digital activities.

We will also educate you and your team though knowledge transfer - as digital strategy consultants, our expertise is precious but we are more than happy to share it with you!

The most common activities in strategic engagements we are frequently engaged on include:

  • Benchmarking, analytics and measurement, KPI tracking
  • Competitive Analysis and Brand Digital Assets Benchmarking
  • Research - Industry, audiences and online trends
  • Subscriber Acquisition, Customer Engagement and Retention techniques
  • Website and campaign Analytics analysis
  • Information design and usability
  • Strategy development, workshops with key stakeholders
  • Operational Management and Ongoing Tactical Advice
  • RFP Management and advice with vendor selection

Strategic development typically covers all areas of online marketing or can be specific to one discipline:

  • Viral Marketing
  • Social Media
  • Search Marketing (SEM and SEO)
  • Mobile Marketing
  • Website
  • Customer experiences
  • Email marketing
  • Data Management and Automation
  • Search - Paid (SEM) and Organic (SEO)
  • Affiliate Marketing
  • Media management and planning

In short, we deliver online marketing strategies and digital consulting to ensure the best results for our clients across everything digital.