• Work
  • Brisbane Airport Corporation — Feast, Fly & Win

THE WORK

Feast-Fly-Win-image

THE THINKING

Brisbane Airport Corporation opens a new food precinct in the Domestic Terminal including hugely popular restaurants and cafes.

XCOM partnered with Brisbane Airport Corporation to develop a fresh, new and exciting campaign that gave entrants who dined at the food precinct a chance to win a $2,000 Virgin Airways travel voucher.

OBJECTIVES

Brisbane Airport Corporation's aim was to raise awareness of the VA Domestic Terminal Food Precinct by targetting 2,500 passengers who could win a $2,000 travel voucher, whilst acquiring new passengers to increase their subscriber database.

OUTCOMES

47% Increase from original KPI
95% Entrants new to BAC database

Case Study

CLIENT

Brisbane Airport Corporation

CAMPAIGN

Brisbane Airport Coporation - Feast, Fly & Win
  • Purchase anything from any VA Food outlet and get an entry to win a travel voucher.
  • Customers provide their email address and are added to the BAC subscriber database.
  • A slick campaign microsite designed for easy mobile entry.

SOLUTION

The microsite has a creative, refreshing and interactive feel that shows all the new restaurants and cafes in the food precinct of Brisbane Airport's Domestic Terminal.

This was a successful campaign that increased brand awareness and generated excitement for the new VA Food Court.

RESULTS

  • 47% Increase from the original KPI
  • 15% of entrants entered the competition through referral
  • 95% of entrants were new to BAC