• Work
  • Virgin Australia — Our Top End Adventure

THE WORK

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THE THINKING

Following the successful 2016 Ultimate Pit Stop campaign with XCOM, Virgin Australia approached us once again to design an acquisition campaign .

In partnership with Tourism NT, Virgin Australia offered V-mail subscribers a chance to win the Ultimate Top End Adventure for an entrant and 3 friends.

OBJECTIVES

Virgin Australia's focus was to increase V-mail acquistion, increase V-mail retention and drive incremental sales via the V-mail channel.