XCOM have developed a ‘re-skinnable’ competition form for airline promotions. The competition form is built on a framework that allows BAC to get new content in market with very short turn-around times.
The competition framework is accompanied with a KPI dashboard that tracks entries and shares by day. Entries can be exported directly from the dashboard for BAC and/or client opt-ins.
The competition framework is mobile responsive and is hosted by XCOM on the subdomain: http://competitions.bne.com.au.
The competition framework has been used successfully for the following airline campaigns:
- Hawaiian Airlines (Hawaii)
- EVA Air (Taiwan)
- Korean Airlines (San Francisco)
- Cathay Pacific (Amsterdam)
- Air Canada (Canada)
- Fiji Airways (Fiji)
- China Eastern Airlines (Shanghai)
- Malindo Air (Bali)