• Work
  • Brisbane Airport Corporation - Competition Framework

THE WORK

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COMPETITION FORM

XCOM have developed a ‘re-skinnable’ competition form for airline promotions. The competition form is built on a framework that allows BAC to get new content in market with very short turn-around times.

The competition framework is accompanied with a KPI dashboard that tracks entries and shares by day. Entries can be exported directly from the dashboard for BAC and/or client opt-ins.

The competition framework is mobile responsive and is hosted by XCOM on the subdomain: http://competitions.bne.com.au.

ACQUISITION CAMPAIGNS

The competition framework has been used successfully for the following airline campaigns:

  • Hawaiian Airlines (Hawaii)
  • EVA Air (Taiwan)
  • Korean Airlines (San Francisco)
  • Cathay Pacific (Amsterdam)
  • Air Canada (Canada)
  • Fiji Airways (Fiji)
  • China Eastern Airlines (Shanghai)
  • Malindo Air (Bali)